Our Visual GPS research revealed that contrary to popular belief, in fact, Gen Z and Millennials (53%) are more likely than Baby Boomers (41%) to find it hard to keep up with the pace of today’s world. Gen Z and Millennials take mental health seriously, so visuals showing what young people do to gain peace of mind will resonate with them. “Our VisualGPS research tells us that quiet quitting, most popular among Gen Z and Millennials, is a way for younger workers to reconfigure old ways of work learnt to shape new ones ways that help them reconcile with their mental and physical health in this new working environment.”įor business owners or HR and internal communications leads looking to promote new policies showing their commitment to younger employees around their well-being, Dr. Rebecca Swift, Global Head of Creative Insights at iStock. Now, younger generations are working at home and are struggling with defining their own work-life balance,” said Dr. “We observed that pre-pandemic the classic way to balance work and self was to leave the office. Also, 48% consider that it is important to them to have a job/career they are passionate about and 40% feel motivated about finding financial success. This data suggests they don’t wish to detach completely from their working lives.
VisualGPS research also found that among all generations, Gen Z and Millennials are the most eager to achieve job/career success (40%) and are prioritizing their financial security (55%) above all else. Most of the older adults (72%) didn’t relate to not going the extra mile. Furthermore, this same group of young adults (65%) believes employees should do exactly what they're paid for – not more, not less. This revealed 82% of adults surveyed, 65 years and older believe that employees should always go above and beyond at work, while only half of the younger adults between 18 to 29 agreed. This research seems to align with the “quiet quitting” generational divide effect demonstrated by a recent YouGov survey. The findings reported for iStock’s visual research platform, VisualGPS, indicate the younger generations are reconsidering and redefining “success” to be more inclusive of their overall well-being, with 54% strongly believing that a successful life is one in which their physical, mental, and emotional needs are being met. Data indicates that one out of three Gen Z and Millennials globally (41%) are more focused on having a better work/life balance than on attaining job security (29%). 10, 2022 (GLOBE NEWSWIRE) - Amid the rise of “quiet quitting” and with questions on how business owners and HR leaders should react, iStock, a leading e-commerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has released research revealing new attitudes that have impacted how life in the workplace is being visualized in advertising and media and the wider effect it can have on younger employees engagement. A Media Snippet accompanying this announcement is available by clicking on the image or link below:
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